Jessica Larsen is the communications director at the Utah Governor’s Office of Management and Budget (GOMB). She is responsible for devising and implementing a communications strategy for the office. Some of her areas of responsibility include media relations, graphic/web design, social media and content creation. Prior to joining GOMB, Jessica spent more than three years as the communication director for World Trade Center Utah. She enjoyed communicating to businesses and the general public about trade-related issues and helping to plan large-scale events. Jessica has also worked at the Utah Governor’s Office of Economic Development and Utah State University. In her spare time, Jessica enjoys traveling. Her goal is to see the seven new wonders of the world and only has three to go.
Communications Director, Utah Governor’s Office of Management and Budget
Telling Your Story. Operational improvements often lead to cost savings, increased efficiency and better products for customers. How can you share these successes in a way that resonates with your stakeholders? A panel of experts will share the key elements a story should have to draw an audience in and make a message stick.