Jay Kinghorn leads the strategy and development of the Utah Office of Tourism’s content, social, marketing analytics and digital marketing initiatives. His team’s work was recently recognized with three HSMAI awards for marketing excellence the office’s mobile marketing strategy was featured in a Google case study on mobile excellence. In 2017 Kinghorn received the Peter Yesawich award for marketing excellence from the Travel and Tourism Research Association and MMGY Global. Prior to joining the Utah Office of Tourism, Kinghorn was a freelance author, speaker and trainer, where he helped businesses refine their visual storytelling, artists create new business models in emerging marketplaces and photographers harness new tools to empower their craft.
Associate Managing Director, Utah Office of Tourism, Governor’s Office of Economic Development
Marketing with SUCCESS. Would you like to make the most of your marketing, communications, and public awareness strategies? Analytical tools have transformed the way marketing operates by providing insights into consumer behavior, increasing accountability, and improving efficacy. This new paradigm has created new challenges, forcing organizations to build analytics programs, manage data overload, and re-think longstanding tenets of marketing. In this session, the Utah Office of Tourism will share their approach and achievements, best practices gained from the marketing analytics transformation, and insights that can be applied to any organization looking to accelerate their capabilities and maximize their impact.